Customer Service: Best Service Brings More Business, New and Repeat
One
cannot deny the fact that, customers today are more aware and well informed
then they were ever before. Once word gets around about your excellent customer
service, your business will see a massive spike in enquiries and possible
sales. It can be incredibly valuable or extremely costly for any business. In
fact, 80% of consumers agree that small companies actually place a greater
emphasis on their customer services rather than the larger businesses according
to the AMEX survey done in 2011. In general, a business generates more revenue and
acquires more customers by taking care of the current customers. Surveys have
shown customers are more willing to take repeat business with word-of-mouth
marketing as t they feel cared for.
No
denying that good customer service is the focus of any service. Offer
promotions or slash the prices to get those customers coming back but honestly
till you are not able to get those customers back, your business will be going
down soon. So, excellent customer service is bringing the customers back and on
a happy note- so when they leave they are happy enough to spread the word to
other people who in turn will also want to try or buy the product or service.
What
are the customer service best practices that can be employed by your business?
Building
a good relationship with your customers is the key towards an outstanding
customer service. Thanking your customers and promoting positive, friendly and
helpful environment ensures they will leave with a good impression and a happy
customer will always want to return. In order to be able to provide the No.1
customer service, you should follow the customer service best practices
involving:
·
Know what terms as excellent customer service in
their view
·
Take time out to find out your customer’s
expectations
·
Follow them up on both negative and positive
feedbacks
·
Ensure considering the use of customer service
in all business aspects
·
Always be on the lookout for improving the level
of your business
And,
to have an excellent customer relationship you require to:
·
Be able to greet the customers and approach them
in the most natural way possible
·
Show the customer you understand their needs
·
Accept if the customer does not want your
product or service
Look
at this formula-customer experience + incredible service= the customer is
comfortable and is willing to purchase more in the future. Now is this formula
rocket science? No, and the reason is crystal clear. When the customer gets
support and education on the product or service by a trained and excellent
customer sales executive, they feel confident and have the will to come back.
Wow! I am really impressed by the way you detailed out everything. It is really going to help me a lot. Thanks for sharing your thoughts so clearly.
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